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Project:
The brief for this project was ambitious: Screencult was selected to deliver an edited video within a few hours of filming a round-table event, which included international dignitaries. Additionally, we were to work with the British Council's CEO to help shape his introduction and call to action. The video needed to be posted on the British Council site the next day to promote and initiate a social media debate.
Approach:
Having gathered as many interesting points from all the speakers at the event, Screencult then delivered the project by the next morning. As such, it was available on the British Council website the next day to kick off the debate.
Our Role:
Concept development, pre-production, interviewing, filming, editing, motion graphics, social media integration.
British Council
"The Power of English"
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Result:
The video did indeed initiate debate on Facebook / Twitter and was even featured on the British Council's global website homepage for two consecutive days.
"Thank you and the team so much – it looks great! We very much enjoyed working with Screencult on this. The finished product is excellent and delivers all the messages we wanted it to. We also really appreciate the way Screencult worked with us – from all the hard work they put in to get a super quick turnaround, to the way they listened to what we wanted and worked collaboratively with us to build the story (and we appreciate how demanding that was at times!). Screencult did a brilliant job and I would have no hesitation whatsoever recommending Screencult to colleagues here and outside the organisation."
Helen Silvester, External Relations Manager, British Council