Project:

Guardian Jobs and their partner The Fuller CV approached Screencult to develop a video campaign to highlight their professional CV advice service.

Approach: 

We established what the key messages should be and brainstormed ideas around how to get those across to the target audience. It was decided that the videos should take on a viral aspect, with a comedy slant, able to engage a younger audience comfortable with the web. Several concepts were developed and through further workshops, the ‘Just say No to bad CV' advice was chosen. From this, several scripts were developed around the call to action. These were then shot in 5 episodes.

Our Role: 

Concept development, pre-production planning, casting, filming, editing, motion graphics and sound design.