Project:

British Council were undergoing a business cultural change, they were moving towards a smarter way of working – the change was termed "Smart Working" because it was going to empower people to work collaboratively. They wanted a video that would convey how the new system was going to work and how beneficial it would be for the company and its workers.

Approach: 

We interviewed staff at all levels within the organisation and made sure that we covered people's concerns about 'Smart Working', as well as the benefits. It was important that the video did not feel like propaganda and though it was to have a positive slant for the organisation's future way of working, it needed to have a balanced view so that staff could relate with it easier.

Our Role: 

Pre-production planning, filming, interviewing, editing and sound design.