Project:

As part of their Intel Inside campaign, we were approached to create an animation showing the process by which Intel make their chips that go into all their devices. It was a complex, technical process that needed to be livened up and delivered in an engaging way.

 

 

Approach: 

We brainstormed on how we could simplify a very complicated process to make it appealing as possible for social media purposes. Several soundtracks and styles of voice-over and animation were sampled before the final style was decided upon.

 

Our Role: 

Concept development, casting, voice-over, illustration, animation, editing, motion graphics and sound design.

 

 

Result: 

The video is ready to be used by Intel as part of their next campaign.