Project:

We were asked to create a series of videos that would demonstrate the new system but excite and engage the user by reworking the standard approach to demo videos. It had to clearly communicate and explain the features and benefits of the new system and then demonstrate how it all worked.

Approach: 

We created an animation as intro and came up with creative ways of presenting the information with graphics. The idea hinged around creating a seamless journey through the various features and benefits on offer, in order to excite and engage the user and subvert the notion that demo videos are dry and uninspiring.